What kind of information do we collect?
There are cases where Smith Optics may ask you for personal information, such as your name, address, date of birth, gender, email address, etc. We do this for instance when you register for contests/promotions, respond to communication such as e-mail, and for services that require registration or subscription. If you would like to be on our mailing list, we will ask you to actively opt-in. We might also collect personal information from you about a third party, for instance if the website allows you to send an email referring someone to our site or an active promotion, in which case we need to know the name and e-mail address of the recipient. That information will only be used for the specific purpose (delivering the email) and Smith Optics will not further contact the third party unless the third party contacts us.
- When you visit our website we may collect so called 'click stream' data (server address, domain name etc). This information can be combined with information you have provided to us (for instance by registering), which will enable us to analyze and better customize your visits.
Use of visitors' information
- To administer a contest, promotion, survey or other site feature and to provide you with the relevant products or services (for instance to deliver a prize you may have won in a contest). You may be contacted by phone or email.
- To send you information/materials via e-mail or sms-messages about products, offers and news we think could interest you. This information may relate to products, offers and news of Smith Optics and/or its licensees or carefully selected commercial partners. We only send you this if you have opted-in to receive Smith Optics e-mails and/or sms messages. In case you do not want to receive any e-mails and/or sms messages from us anymore, or if you want to modify you personal data or want your personal data to be deleted from our database, we refer you to the 'Opt-out, delete or modify personal information' section below
- To analyze visits to the website and learn about the interests of our visitors in aggregate and also on personal level to better understand your interest and need, so we can improve our products and services and deliver to you the type of content, features and promotions that you are most interested in.
Who manages visitors' information
Protection of visitors' information
In order to protect the information you provide to us by visiting our website we have implemented various security measures. Your personal information is contained behind secured networks and is only accessible by a limited number of people, who have special access rights and are required to keep the information confidential.
Please keep in mind though that whenever you give out personal information online there is a risk that third parties may intercept and use that information. While Smith Optics strives to protect its user's personal information and privacy, we cannot guarantee the security of any information you disclose online and you do so at your own risk.
Disclosing personal information to third parties
Except as described in this policy, we do not sell, trade or otherwise transfer your personal information to third parties without informing you in advance and in accordance with applicable data protection law. Your data may be transferred to web site hosting partners and other parties who assist us in designing and operating the website, executing services (for instance prize fulfillment) or help us analyze collected data. These parties will only use your data for the purpose of carrying out the work as indicated and will be required to keep the information confidential. We will also release personal data without consent if such is required by law, for security purposes, or to prevent imminent harm.
Links to third parties
A cookie is a small string of information that the website that you visit transfers to your computer for identification purposes. Cookies can be used to follow your activity on the website and that information helps us to understand your preferences and improve your website experience. Cookies are also used to remember for instance your user name and password. You can turn off all cookies, in case you prefer not to receive them. You can also have your computer warn you whenever cookies are being used. For both options you have to adjust your browser settings (like Internet Explorer). There are also software products available that can manage cookies for you. Please be aware though that when you have set your computer to reject cookies, it can limit the functionality of the website you visit and it's possible then that you do not have access to some of the features on the website.
Opt-out, delete or modify personal information
You may cancel your registration at any time, and you can choose to opt-out of receiving any e-mails from Smith Optics. Additionally you can choose to have all your personal information deleted from our database. You may cancel your registration at any time, and you can choose to opt-out of receiving any e-mails messages from Smith Optics. Additionally you can choose to have all your personal information deleted from our database. If you want to opt-out, delete or modify your personal information, please visit the registration page. We encourage you promptly to update your personal information if it changes.
Changes to the policy
We may from time to time need to amend this policy, due to changes in regulations and to keep up with new developments and possibilities on the Internet. We therefore reserve the right at our discretion to make these changes and ask you to check this page periodically, as you are bound by these changes when visiting our website.
How you can contact us
This policy shows the methods and purposes of the processing carried out by Smith Optics Inc. with headquarters in 300 Lighting way 07094 Secaucus New Jersey, USA (hereinafter, "Smith"), as Data Controller, of the personal data of the subjects involved in respect of the browsing of the website https://www.smithoptics.com (“Site”) on the occasion of your access to the Site, as well as the necessary information about your rights and how to exercise them.
The processing of visitor's data by Smith will be based on the principles of transparency, correctness, lawfulness, relevance and necessity.
The company Safilo S.p.A. based in Settima Strada 15, 35129 Padua, Italy, phone number +39 049698 5111 (hereafter, "Safilo") is Smith's permanent representative in the European Union.
The appointed Data Protection Officer ("DPO") can be contacted at the e-mail firstname.lastname@example.org
What kind of information do we collect, for what purposes and with which legal basis?
1) Navigation data
Computer systems responsible for site operation acquire, during normal operation, some personal data that are implicit in the use of Internet communication protocols. This information is not collected to be associated with identified persons, but only for the legitimate interest of the site owner in the safe system operation and to ensure visitors the navigation on the site. By their very nature such data could, through processing and association with data held by third parties, allow users to be identified. This category of data includes IP addresses or domain names of computers used by users who connect to the site, the URI (Uniform Resource Identifier) addresses of the requested resources, the time of request, the method used to submit the request to the server, the size of the file obtained in reply, the numerical code indicating the status of the response given by the server (successful, error, etc.) and other parameters relating to the user's operating system and computer environment. The data could be used by police forces and judicial authorities upon request for the performance of their duties.
The data will be used exclusively for the safe operation of the systems and to ensure the visitor the navigation on the site, thus constituting the contractual and pre-contractual implementation of this processing.
2) Data delivered voluntarily by visitors
This data is provided spontaneously by visitors to take advantage of the interactive activities offered by the Site. In particular, Smith may request personal information in some sections of the site, such as name, surname, address, date of birth, sex, email address, etc. This may happen, for example, if you purchase products, sign up for a contest, competition or promotion, send a message from the Contact Us section, and in order to get services that require a registration or subscription, as well as to receive newsletters or to send Job Alert requests. We may also collect personal information from our users on third parties, for example where the Site allows the user to send an email to direct someone to our site or send them an active promotion. In this case, we will know the name and e-mail address of the recipient and the user who has provided them declares to have obtained the necessary consent from the recipient. This information will only be used for the intended purpose (sending e-mail) and Smith will not contact third parties any further unless they contact us
Except where not otherwise indicated, the personal data supplied will be used exclusively to manage and respond to the requests of the user/visitor, thus constituting the contractual and pre-contractual implementation of this processing.
In each of the above-mentioned sections of the Site where personal data is collected for each different purposes, there are specific Privacy policies explaining the details of the processings, as well as any requests for consent to the processing of personal data for marketing and even profiled purposes (for more details click here), for which the specific consents are the legal basis of the processings.
The user/visitor is in any case asked to refrain from entering special categories of personal data, i.e. those that reveal racial or ethnic origin, political opinions, religious or philosophical convictions, or union membership, as well as processing genetic data, biometric data intended to uniquely identify a natural person, data related to the health or sex life or sexual orientation of the person, since they cannot be treated further without consent and must be eliminated.
Data provision and consequenses of refusal
Processing methods and subjects who may have access to data
Your personal data are processed with electronic instruments for the time necessary to achieve the purposes for which they were collected. They are processed in compliance with the applicable legislation, adopting the appropriate and most suitable security measures aimed at preventing unauthorized access, disclosure, modification or unauthorized destruction
Your data will be processed by Smith employees or collaborators, specifically trained on the treatment and any digital service providers appointed as data controllers.
Data may be communicated, subject to release of your optional and specific consent, to Safilo who will use them for its profiled marketing purposes but will not be disclosed to other third parties except for legal obligations or judicial authorities and will not be disseminated in any way.
Processing of personal data outside the European Economic Area (EEA)
All of your data will be processed by Smith in 300 Lighting way 07094 Secaucus New Jersey, USA, with appropriate safeguards, as required by the European Data Protection Regulation no. 679/2016 (hereinafter also referred to as "GDPR").
The aforementioned processing is carried out directly on Smith's servers in the USA, ie a country subject to the European Commission's adequacy decision, only for the companies registered in the Privacy Shield Program (which is not the case with Smith).
However, the nature of the data processed (in total or maximum part provided by the interested party, real, updated and limited only to those necessary and relevant) and the accurate methods of treatment (based on state-of-the-art technologies and security measures more than adequate) - together with the fact that there are no particularly sensitive data such as those relating to credit cards nor sensitive data or of minors, and that the processing takes place, on an informed basis, subject to the consent of the person concerned also pursuant to art. 49.1, lett. a) of the GDPR regarding the treatment for marketing purposes and pursuant to art. 49.1, lett. b) with regard to processing for contractual and pre-contractual execution, - provide guarantees and advantages that ensure proportionate processing of data and a prudent and correct management of the limited risks inherent in data processing in the USA.
Data Retention Time
We keep personal data voluntarily provided by visitors only for the time strictly necessary for the execution of the requested service, in case of consent to marketing activities up to 36 months after the provision of the relative consent and, in case of purchases through the site, for 10 years from their collection for any legal protection requirements. We keep browsing data for up to 12 months
It will be possible at any time to exercise access to your personal data, correct, integrate or delete them or request the limitation of processing that concerns the ones pending correction or the end necessary to protect the rights, object to the processing, revoke the consents given, and also obtain (in case of consent to the processing) the release, in electronic form, to you or to another person indicated, of the personal data provided, sending a written request to the e-mail address email@example.com.
You will also always have the right to lodge a complaint regarding the processing of your personal data to the competent Supervisory Authority (the Guarantor for the Protection of Personal Data in Italy).
Links to third parties
Information notice ammendments
We may from time to time make changes to this disclosure imposed by changes in legislation and to stay abreast of new developments and possibilities on Internet. We reserve the right to make such changes at our discretion; the user is periodically asked to check this page, as it is subject to such changes when you visit our website.